acme.com is Acme's real website. We never run cold outreach from it, so its reputation is never at risk.

We register a handful of close lookalike domains (you approve the names) and provision them through Zapmail. If one ever gets flagged, your main domain is untouched.

Three Google inboxes per domain: enough volume to scale, few enough that every provider treats each mailbox like a normal person. That's 21 mailboxes in total.

These are the ID badges every inbox provider checks before letting mail in. We set all three on every domain, so you land in the inbox, not spam.

Each sending domain redirects to acme.com, so a curious prospect who clicks the domain lands on your real site. This email layer is the backbone. LinkedIn and direct mail run alongside, and call & SMS follow-up happen in your CRM. Whole setup: ~1 day.

Every mailbox is enrolled in a warm-up network the moment it's created, before a single prospect sees it.

The inboxes send and reply to each other like real people, day after day, gradually ramping volume.

Providers learn these are real senders: opens, replies and zero spam complaints push the trust score up.

After ~14 days the inboxes have a healthy reputation and are ready to send to Acme's prospects. LinkedIn needs no warm-up; it runs alongside from day one.

Candidate companies pour in from 12+ channels at once: Prospeo, Apollo, Sales Navigator, an Apify scraper cluster (Maps, jobs, Shopify, Product Hunt…), Serper, communities and niche directories. Far wider than any one tool.

We keep only right-fit companies for Acme (size, industry and buying signals) and drop the rest before paying to enrich a single one.

Clay routes 100+ providers, Prospeo FIRMO returns 35 firmographic fields in one call, and a smart-scrape cascade (Serper → parallel.ai) reads each site. OpenAI turns it into per-lead variables.

2–3 real buyers per company. Prospeo finds most in-house; on a miss a backup chain fires (Surfe → MixRank → OpenMart), first hit wins.

Each email runs a finder waterfall (Kitt → LeadMagic → Prospeo → Findymail), then a strict TryKit verify. We capture the LinkedIn profile, mailing address and direct / mobile number too, so the same buyer can be reached on email, LinkedIn and direct mail, then called or texted from your CRM later. Bounce rates stay near zero.

Job posts, LinkedIn announcements, funding rounds, product launches, tech-stack changes and community mentions, all watched continuously for Acme's ideal buyers.

A new BDR hire, a Series A raise, a Product Hunt launch: each is a company actively spending right now. Not a cold guess, but a live event.

Signal attaches to the company, we find the decision-maker, and the copy hook writes itself around what just happened.

Because they're already in motion, not stationary. Signals outperform pure firmographic segments in almost every sprint.

Each signal type becomes its own campaign in Sprint (Step 05): job-signal, funding-signal, launch-signal each get their own angle, offer and channel mix (email, LinkedIn, direct mail). Always fresh, always warm.

We break Acme's list into a deliberate mix of verticals (industry), roles (persona), and buying signals (active intent), so each campaign speaks to one type of buyer.

Recently funded, a BDR hire, a Product Hunt launch: these are companies actively spending right now. Signal-based segments consistently reply first.

Every segment gets its own angle, offer and channel mix (email, LinkedIn and direct mail), never one message duct-taped across the whole list.

Every experiment runs at the same time. No favorites, real replies pick the winners.

Top 2–3 campaigns double their volume. Underperformers pause and get rewritten. Every week we compound what's working.

Some come straight from the data (name, company, headcount). Others are written by AI from each lead's research, even the subject line.

It reads the scraped facts (Series A timing, no sales hire yet, headcount) and infers the tension none of them state outright, then writes the opener from it. Not a slotted token: a sentence composed for one person.

Data variables and AI variables slot into a proven template, so every message (email, LinkedIn or direct mail) reads like it was written by hand for that one person.

The same offer runs through three value lenses (save time, make money, save money), so the best-performing message wins on real replies.

Each angle becomes a short sequence over the next week: email, a LinkedIn touch, then a direct-mail piece, every touch adding something new, so Acme stays top-of-mind without nagging.

After warm-up, Acme's first email campaign launches in Instantly across all 21 mailboxes. LinkedIn runs as its own channel (next section).

Around 24 emails per inbox per day, spaced out, never a blast, so providers keep trusting your domains.

Because the domains are warmed and authenticated, messages land in the primary inbox, not spam.

Positive replies come straight back to you@acme.com and drop into your CRM for call & SMS follow-up. Sending auto-pauses on reply, so no prospect is ever double-messaged.

Email can't reach everyone. About 1 in 5 of the right buyers have no findable email, and LinkedIn is a separate pipe with no spam filter, so it reaches the people email never could.

We build a ranked list of Acme's ideal buyers in priority order, best-fit first. The same audience, no strangers.

Every note is written by hand for that person, based on their actual company. It comes from a real rep who works with you (or your own profile), never anyone pretending to be you.

Once they accept, a short sequence spaced over the week. The moment someone replies, the automation stops and a human takes over.

Real profiles, well inside LinkedIn's limits (around 150 a week, 30 a day), so your account is never flagged.

You see the exact messages first, and nothing goes out without your sign-off. Expect around 1 in 4 to accept, and a healthy share to reply.

Acme's campaign goes out: an initial cold email, plus a LinkedIn touch. Standard so far; every agency does this part.

Someone from the list writes back with real interest. This is the moment where most agencies stop the automation and hand it off, hoping for the best.

The reply triggers a second round of enrichment: their latest LinkedIn posts, news, role changes. The lead lands in your CRM (the app we build for you), fully enriched.

From the CRM, the team follows up with a quick call and an SMS, each around something we just learned. Not templates, but a real, human follow-up that keeps momentum moving toward a meeting.

Because the sub-sequence keeps the conversation warm, replies convert to calls, not drift into a "maybe later." That's the piece other agencies miss.

Every send, open, reply and bounce is tracked across email, LinkedIn and direct mail (plus call & SMS follow-up in your CRM). The moment a metric drifts, the system flags it.

Every one of Acme's mailboxes is scored on its own reputation. If one dips, it's pulled and rested before it can drag the others down.

Each sending domain is checked against blacklists and reputation feeds continuously, so a problem domain is caught early, not after a whole campaign burns.

Weak inboxes rest, warm replacements rotate in, campaigns keep sending. The infrastructure looks after itself so Acme's email, LinkedIn and direct-mail outreach stays evergreen.